Media Kit • edibleNEW Magazine & Network
NEW reach, local support
Message custom audiences in more places. EDIBLENEW NETWORK PACKAGES maximize visibility and results with proceeds directly supporting local food culture storytellers.
Web • banners + spotlight + shop buttons
Email • banner + mention
Social • reels + partner boosts
About edibleNEW
We publish THE network for food-and-drink culture, connecting Northeast Wisconsin readers with the places to shop, eat, and drink.
Distribution
10,000
copies (print)
Frequency
4×
per year
Annual reach
140k–210k
estimated impressions
Coverage
10
counties • 150+ places
Savvy readers with influence
Our readers support local, love to eat and drink, and share with friends. They shop frequently at advertisers, sponsors, and partners featured in our magazine and network. Your story is seen multiple times when exploring ideas, browsing socially, opening trusted updates and deciding where to go.
Updates include the latest website, social, email and print engagement.
- Age: 30–50+
- VIP: top 10% income + degree • 360k+ on social
- Interests: cooking, garden, local markets, dining, travel
- High intent: “where should we go next?” planning
Latest edibleNEW Local Conversation Impact report: how readers discover, recognize and choose.
- Website sessions ↑ 184%
- New readers ↑ 218%
- Monthly active readers ↑ 98%
- Instagram visibility ↑ 198%
- Majority of viewers new to the brand
- 9,900+ Facebook video views
- 41–44% monthly email open rate
- 4–6% click rate
- Consistent local readership engagement
Search
Social
Inbox
Files: PDF/X-1a or high-res PDF, 300dpi, CMYK. Bleed +0.125″ all sides. Live area 0.25″ inside trim.
| Placement | Trim size | Rate |
|---|---|---|
| Full page Premium feature placement | 8.375″ W × 10.875″ H | $2,700 |
| 1/2 page (vertical) Tall column | 3.6″ W × 10.0125″ H | $1,650 |
| 1/2 page (horizontal) Wide banner style | 7.3875″ W × 4.9125″ H | $1,650 |
| 1/3 page Square feature block | 4.8625″ W × 4.9125″ H | $1,100 |
| 1/4 page Compact display | 3.6″ W × 4.9125″ H | $875 |
| 1/6 page Directory / small space | 2.3375″ W × 4.9125″ H | $495 |
Bleed: +0.125″ • Live: 0.25″ • 300dpi • CMYK
Deliverables can be supplied by your team or designed by us (add-on).
| Website banners (edibleNEW.com) | Size | Format |
|---|---|---|
| Leaderboard — Top of page | 728×90 | PNG/JPG/WebP • <250KB |
| Sidebar / Tile — Desktop sidebar blocks | 300×250 | PNG/JPG/WebP • <200KB |
| Mobile banner — Mobile placements | 320×100 | PNG/JPG/WebP • <150KB |
| Email monthly (Mailchimp) | Size / length | What to send |
|---|---|---|
| Email banner — Top or bottom | 600×200 (safe) or 1200×400 (retina) | PNG/JPG • <200KB • URL + CTA |
| Email mention | 50–80 words | Copy + 1 link + optional 200×200 logo |
| Social (recommended sizes) | Size | Notes |
|---|---|---|
| Feed square | 1080×1080 | Best for logo + product |
| Feed portrait | 1080×1350 | Highest in-feed real estate |
| Story / Reel | 1080×1920 | Keep key text centered (safe margins) |
| Link share | 1200×628 | Great for article/landing clicks |
RGB • PNG/JPG • Keep text minimal
Bundled packages reduce total cost and increase frequency.
| Placement | Rate |
|---|---|
| Web banner rotation by category | $350/month |
| Email banner or mention | $300/month |
| Social partner post | $250/month |
